All case studies
Restaurant & Hospitality·Cenozoic · Coastal California
Makai Santa Cruz
A Santa Cruz coastal restaurant with a loyal local following but a digital footprint that didn't reflect its reputation — new visitors and tourists searching for the best meal in Santa Cruz weren't finding it.
53,000
New users (1 yr)
first-time visitors
Organic
Primary lead source
no paid ads
12 months
Window
compounding growth
What we built
We built a localized content and SEO system around Makai's brand — menu-rich landing pages, review syndication, and seasonal keyword targeting — that drove a year of compounding organic growth and brought 53,000 new users to the site in twelve months.
Leaddino turned our reputation into reach. We went from a hidden gem to the first name travelers see — 53,000 new guests found us online this year alone.