E-commerce SEO that makes your own store the cheapest channel
Marketplaces charge you for demand you could own. Organic revenue comes from category pages that answer the query, filters that do not spawn a thousand dead URLs, and product markup search engines can actually read.
Margin recovered on every organic order.
Where it breaks
Marketplaces eat your margins and your rankings. Category pages don’t convert, and product pages disappear in every update.
Category pages that do not convert
Thin collections ranking on a title and a grid of images lose to a competitor who actually explains the choice.
Faceted crawl chaos
Filter combinations generate near-duplicates, budget gets spent re-crawling them, and the pages worth indexing get less attention.
Marketplace competition on your own brand
Your product pages lose the buy box for your own name because nobody owns the comparison and buying-guide layer.
How we build it
Technical commerce SEO, faceted-navigation control, and category-level content systems that build authority where it converts.
Rebuild the collection layer
One page per real buying need, with the comparison content, internal links and merchandising that make it the best answer available.
Take control of the crawl
Canonicals, robots rules and internal linking that keep facets useful to shoppers and harmless to the index.
Instrument revenue, not rankings
Reporting by collection and landing page, so the roadmap follows revenue per session instead of vanity terms.
What we build
- Category and collection content system
- Faceted navigation and canonical rules
- Product and review schema implementation
- Revenue-by-page reporting
Searches we build for
Real queries in your market — each one answered by a page written for it, not a swapped-out city name.
Questions we get asked
Yes, plus headless builds. The architecture work is platform-independent.