Google Ads for E-commerce
Shopping and brand defence: paid carries the terms you cannot wait four months to rank for, and stops competitors buying your name. Paid search that buys the intent you cannot wait for — without burning budget.
Margin recovered on every organic order.
Where google ads breaks for ecommerce brands
Marketplaces eat your margins and your rankings. Category pages don’t convert, and product pages disappear in every update.
Category pages that do not convert
Thin collections ranking on a title and a grid of images lose to a competitor who actually explains the choice.
Faceted crawl chaos
Filter combinations generate near-duplicates, budget gets spent re-crawling them, and the pages worth indexing get less attention.
Marketplace competition on your own brand
Your product pages lose the buy box for your own name because nobody owns the comparison and buying-guide layer.
What we build
Paid search that buys the intent you cannot wait for — without burning budget.
Account rebuilt around intent
Campaigns split by what the searcher wants — emergency, price, comparison, brand — instead of one catch-all campaign.
Landing pages matched to ad groups
Every high-spend keyword lands on a page that answers its exact question, which is where the conversion rate actually comes from.
Call and form tracking
Which ads ring the phone and which fill the inbox, reported per campaign — the only way to judge a local account.
Negative keyword discipline
A weekly sweep of search terms, so the budget stops paying for jobs you do not do and cities you do not serve.
Pacing, not averaging
Budgets moved to the days and months demand actually arrives — storms, season openers, January — rather than spent flat.
What we build
- Account rebuilt around intent
- Landing pages matched to ad groups
- Call and form tracking
- Negative keyword discipline
- Pacing, not averaging
Searches we build for
Real queries in your market — each one answered by a page written for it, not a swapped-out city name.
Questions we get asked
Shopping and brand defence: paid carries the terms you cannot wait four months to rank for, and stops competitors buying your name. That is what changes the page structure, the proof we put on it and the searches we target — the mechanics of google ads stay the same, the strategy does not.
See what google ads would look like on your site
Run the free audit first — it shows whether the foundation is ready for google ads or needs fixing before it can work.