Google Ads for Restaurants
Delivery apps outbid you on your own name; paid defends branded and occasion searches cheaply. Paid search that buys the intent you cannot wait for — without burning budget.
Direct covers carry the margin delivery apps take.
Where google ads breaks for restaurants
Third-party delivery apps outrank you for your own cuisine and neighborhood, your menu changes faster than your pages do, and every “best restaurants near me” search goes to an aggregator.
Aggregators outrank you for your own cuisine
"Best [cuisine] near me" returns directories, and the diner books through them.
Menus live in a PDF
Unreadable to search engines, unreadable on a phone, and stale the moment a dish changes.
One page for a multi-location group
Locations share a page, so none of them ranks for its own neighborhood.
What we build
Paid search that buys the intent you cannot wait for — without burning budget.
Account rebuilt around intent
Campaigns split by what the searcher wants — emergency, price, comparison, brand — instead of one catch-all campaign.
Landing pages matched to ad groups
Every high-spend keyword lands on a page that answers its exact question, which is where the conversion rate actually comes from.
Call and form tracking
Which ads ring the phone and which fill the inbox, reported per campaign — the only way to judge a local account.
Negative keyword discipline
A weekly sweep of search terms, so the budget stops paying for jobs you do not do and cities you do not serve.
Pacing, not averaging
Budgets moved to the days and months demand actually arrives — storms, season openers, January — rather than spent flat.
What we build
- Account rebuilt around intent
- Landing pages matched to ad groups
- Call and form tracking
- Negative keyword discipline
- Pacing, not averaging
Searches we build for
Real queries in your market — each one answered by a page written for it, not a swapped-out city name.
Questions we get asked
Delivery apps outbid you on your own name; paid defends branded and occasion searches cheaply. That is what changes the page structure, the proof we put on it and the searches we target — the mechanics of google ads stay the same, the strategy does not.
See what google ads would look like on your site
Run the free audit first — it shows whether the foundation is ready for google ads or needs fixing before it can work.