Google Ads for Roofing & Home Services
Emergency and storm terms with call tracking, so you can pause the spend the week the phones are already full. Paid search that buys the intent you cannot wait for — without burning budget.
High job values, bursty seasonal demand.
Where google ads breaks for roofing and home service contractors
Lead-gen marketplaces buy every storm-damage query, your service-area pages read like doorway pages, and the phone only rings when you pay for it.
Marketplaces buy the storm queries
Lead sellers own "storm damage roof repair [city]" and resell your own market back to you.
Service-area pages read as doorways
Identical pages with city names swapped in do not rank and do not convert.
Profiles drift
Inconsistent service areas, hours and photos across locations suppress the map pack in exactly the cities you need.
What we build
Paid search that buys the intent you cannot wait for — without burning budget.
Account rebuilt around intent
Campaigns split by what the searcher wants — emergency, price, comparison, brand — instead of one catch-all campaign.
Landing pages matched to ad groups
Every high-spend keyword lands on a page that answers its exact question, which is where the conversion rate actually comes from.
Call and form tracking
Which ads ring the phone and which fill the inbox, reported per campaign — the only way to judge a local account.
Negative keyword discipline
A weekly sweep of search terms, so the budget stops paying for jobs you do not do and cities you do not serve.
Pacing, not averaging
Budgets moved to the days and months demand actually arrives — storms, season openers, January — rather than spent flat.
What we build
- Account rebuilt around intent
- Landing pages matched to ad groups
- Call and form tracking
- Negative keyword discipline
- Pacing, not averaging
Searches we build for
Real queries in your market — each one answered by a page written for it, not a swapped-out city name.
Questions we get asked
Emergency and storm terms with call tracking, so you can pause the spend the week the phones are already full. That is what changes the page structure, the proof we put on it and the searches we target — the mechanics of google ads stay the same, the strategy does not.
See what google ads would look like on your site
Run the free audit first — it shows whether the foundation is ready for google ads or needs fixing before it can work.