Bounce Rate
The share of visitors who leave without a second action.
What it means
Bounce rate is the percentage of sessions where a visitor views one page and leaves without further interaction. It measures engagement, not quality — a high bounce can mean a bad page or a fully-answered query.
How it affects your SEO
It’s not a direct ranking factor, but consistently poor engagement relative to competitors may signal content problems. Read it in context with dwell time and conversion, not in isolation.
Bounce Rate — frequently asked questions
Is bounce rate a Google ranking factor?
No, not directly. It is an engagement metric. Read it in context with dwell time and conversion — a high bounce can mean a bad page or a fully-answered query.
What is a good bounce rate?
It depends on page type and intent. A blog post that fully answers a question may legitimately bounce high. Compare against your competitors and your own page goals, not a universal target.
Related SEO terms
Experience, Expertise, Authoritativeness, Trustworthiness — Google’s quality lens.
Lower-volume, highly specific phrases that convert better.
What the searcher actually wants — and the key to modern relevance.
How long someone stays on your page before returning to results.
Is this hurting your rankings?
Run a free 60-second audit and find out where bounce rate — and dozens of other factors — stand on your site.
Get my free SEO score