Domain Authority
A third-party score predicting a site’s ranking strength — not a Google metric.
What it means
Domain Authority (DA) is a proprietary Moz score (0–100) predicting how likely a domain is to rank, based on its backlink profile. Similar scores exist from other tools (Ahrefs DR, Semrush AS).
How it affects your SEO
It’s not a Google ranking factor, but it’s a useful comparative benchmark for link-building opportunity and competitive difficulty. Use it to prioritize, not to chase.
Domain Authority — frequently asked questions
Is Domain Authority a Google ranking factor?
No. DA is a proprietary Moz score. Google does not use it. It is a useful comparative benchmark for link-building difficulty and competitor strength.
What is a “good” Domain Authority?
It is relative to your niche. What matters is how your DA compares to the sites already ranking for your target keywords, not an absolute number.
Related SEO terms
A link from another site to yours — still a top ranking signal.
Links between your own pages that spread authority and guide crawlers.
The clickable words of a link — they describe the target page to Google.
Tells Google which version of a page is the “real” one when duplicates exist.
Is this hurting your rankings?
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