Hreflang
Tells Google which language/region version of a page to show.
What it means
Hreflang is an annotation that declares the language and geographic targeting of a page and its alternate versions, so Google serves the right one to the right audience.
How it affects your SEO
Essential for multi-region or multi-language sites — without it, Google may show the wrong locale version, cannibalize rankings across versions, or fail to index regional pages at all.
Hreflang — frequently asked questions
When do I need hreflang?
When you have the same content in multiple languages or for multiple regions. Without it, Google may serve the wrong locale version or cannibalize rankings across versions.
Does hreflang improve rankings?
It does not directly boost rankings. It ensures the correct version is shown to the correct audience, preventing duplicate-content and locale-cannibalization problems.
Related SEO terms
Tells Google which version of a page is the “real” one when duplicates exist.
Google’s three speed-and-stability metrics: LCP, INP, and CLS.
Structured data that labels content (reviews, FAQ, products) for search engines.
How many pages Google will crawl on your site per day.
Is this hurting your rankings?
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