NAP Consistency
Keeping your name, address, and phone identical everywhere online.
What it means
NAP consistency means your business Name, Address, and Phone number appear identically across your site, Google Business Profile, and all citations.
How it affects your SEO
Inconsistent NAP confuses Google about which listing is correct and can split or suppress your local ranking. Auditing and standardizing NAP is a foundational local-SEO fix.
NAP Consistency — frequently asked questions
What does NAP mean in local SEO?
NAP stands for Name, Address, and Phone. Consistent NAP across your site, Google Business Profile, and citations builds Google’s confidence in your business listing.
How does NAP inconsistency hurt rankings?
Inconsistent NAP confuses Google about which listing is correct and can split or suppress your local ranking. Auditing and standardizing it is a foundational local-SEO fix.
Related SEO terms
Your free local listing — the heart of local SEO and the Map Pack.
Mentions of your name, address, and phone across the web.
Tells Google which version of a page is the “real” one when duplicates exist.
Google’s three speed-and-stability metrics: LCP, INP, and CLS.
Is this hurting your rankings?
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