Schema Markup
Structured data that labels content (reviews, FAQ, products) for search engines.
What it means
Schema markup (structured data) is a standardized vocabulary — usually JSON-LD — you add to a page so search engines understand its content: reviews, FAQ, products, events, local business details, articles, and more.
How it affects your SEO
It enables rich results (star ratings, FAQ accordions, event listings) that increase click-through and can surface extra real estate in the SERPs, and helps Google match your page to relevant queries with higher confidence.
Schema Markup — frequently asked questions
Does schema markup directly improve rankings?
Schema is not a direct ranking factor, but it enables rich results that increase click-through and help Google understand your content — both of which can indirectly improve rankings.
What is the best schema format?
JSON-LD is Google’s recommended format. It lives in a script tag, is easy to maintain, and avoids the parsing issues of microdata or RDFa embedded in HTML.
Related SEO terms
Tells Google which version of a page is the “real” one when duplicates exist.
Google’s three speed-and-stability metrics: LCP, INP, and CLS.
How many pages Google will crawl on your site per day.
A file that tells crawlers what they may and may not crawl.
Is this hurting your rankings?
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