Insurance agency SEO that competes with the carriers
Direct carriers and comparison sites dominate insurance search, and they spend to keep it that way. The local agent wins on specificity: a policy type, a situation, and a real person who answers the phone.
Recurring policy relationships and renewals.
Where it breaks
Insurance is policy-driven and recurring, but agents have one page and lose to direct carriers on every policy search.
One page for every policy
Auto, home, life, commercial and umbrella are separate searches with separate buyers. An “our services” page ranks for none of them.
Out-discounted by an algorithm
You cannot beat a comparison site on price. You can beat it on explanation — coverage gaps, claims experience, bundle maths and the local risks carriers ignore.
The book is invisible online
Years of policy knowledge and commercial clients are published nowhere, so there is nothing for a search engine to treat you as an authority on.
How we build it
Policy-type pages, situational content, and trust signals that compete with the carriers.
Policy-type page families
One page per line — auto, home, life, commercial, umbrella, renters — with coverage explanations, typical costs and who each policy actually fits.
Situational content
New drivers, rideshare, short-term rentals, seasonal businesses, claims. These long-tail pages convert and rarely face carrier competition.
Commercial industry pages
For business lines, an industry page per trade you write, plus city coverage for the areas you actually appoint in.
Trust and entity work
Licence details, carrier appointments, agent bios and review cadence, structured so buyers and search engines can both verify you are real.
What we build
- Policy-type page families
- Situational and claims content
- Commercial industry pages
- InsuranceAgency and FAQ schema
- Quote request and call reporting
Searches we build for
Real queries in your market — each one answered by a page written for it, not a swapped-out city name.
Questions we get asked
For broad national terms, rarely. For city and policy-type combinations — “commercial insurance in <city>” — regularly, and those are the searches that produce quotes.