Google Ads for Real Estate
Seller-intent search plus listing ads, with call tracking that proves which office made the phone ring. Paid search that buys the intent you cannot wait for — without burning budget.
Every ranking is a lead with no referral fee.
Where google ads breaks for real estate brokerages
Portals dominate every “homes for sale” query, and your individual agents have no path to rank in their own towns.
Portals take every head term
You cannot outrank a portal for "[city] homes for sale", and chasing it wastes the budget.
Agents have no local presence
Your agents are the trust signal, but nothing on the site or off it tells a search engine which towns they know.
Listing pages are invisible
Duplicate syndicated listings and broken markup mean the inventory contributes nothing to organic.
What we build
Paid search that buys the intent you cannot wait for — without burning budget.
Account rebuilt around intent
Campaigns split by what the searcher wants — emergency, price, comparison, brand — instead of one catch-all campaign.
Landing pages matched to ad groups
Every high-spend keyword lands on a page that answers its exact question, which is where the conversion rate actually comes from.
Call and form tracking
Which ads ring the phone and which fill the inbox, reported per campaign — the only way to judge a local account.
Negative keyword discipline
A weekly sweep of search terms, so the budget stops paying for jobs you do not do and cities you do not serve.
Pacing, not averaging
Budgets moved to the days and months demand actually arrives — storms, season openers, January — rather than spent flat.
What we build
- Account rebuilt around intent
- Landing pages matched to ad groups
- Call and form tracking
- Negative keyword discipline
- Pacing, not averaging
Searches we build for
Real queries in your market — each one answered by a page written for it, not a swapped-out city name.
Questions we get asked
Seller-intent search plus listing ads, with call tracking that proves which office made the phone ring. That is what changes the page structure, the proof we put on it and the searches we target — the mechanics of google ads stay the same, the strategy does not.
See what google ads would look like on your site
Run the free audit first — it shows whether the foundation is ready for google ads or needs fixing before it can work.