Local SEO for Real Estate
Agent and office pages are the only local layer a brokerage can own, and most are templated until they stop ranking. The map pack and the "near me" searches that decide who gets the call.
Every ranking is a lead with no referral fee.
Where local seo breaks for real estate brokerages
Portals dominate every “homes for sale” query, and your individual agents have no path to rank in their own towns.
Portals take every head term
You cannot outrank a portal for "[city] homes for sale", and chasing it wastes the budget.
Agents have no local presence
Your agents are the trust signal, but nothing on the site or off it tells a search engine which towns they know.
Listing pages are invisible
Duplicate syndicated listings and broken markup mean the inventory contributes nothing to organic.
What we build
The map pack and the "near me" searches that decide who gets the call.
A profile per location, run properly
Verified profiles with correct categories, services, hours, photos and posts — the single biggest local lever, and the one most often left half-finished.
Location and service-area architecture
One page per real service area, built on genuine coverage and local proof rather than the same paragraph with the city name swapped.
Review velocity
A request flow that keeps fresh reviews arriving, because recency and volume are what move a listing inside the pack.
Citations and NAP discipline
Name, address and phone identical everywhere Google looks, with the duplicate and dead listings cleaned out.
Pack-level reporting
Impressions, calls and direction requests per location, so you can see which office is winning and which is being outranked.
What we build
- A profile per location, run properly
- Location and service-area architecture
- Review velocity
- Citations and NAP discipline
- Pack-level reporting
Searches we build for
Real queries in your market — each one answered by a page written for it, not a swapped-out city name.
Questions we get asked
Agent and office pages are the only local layer a brokerage can own, and most are templated until they stop ranking. That is what changes the page structure, the proof we put on it and the searches we target — the mechanics of local seo stay the same, the strategy does not.
See what local seo would look like on your site
Run the free audit first — it shows whether the foundation is ready for local seo or needs fixing before it can work.