Internal Linking
Links between your own pages that spread authority and guide crawlers.
What it means
Internal linking is how pages on your site link to each other. It distributes PageRank, helps crawlers discover pages, and clarifies the topical relationship between pages through descriptive anchor text.
How it affects your SEO
Good internal linking pushes authority to your most important pages, helps under-indexed content get found and ranked, and creates topical clusters that signal expertise to Google — a foundational on-site SEO lever.
Internal Linking — frequently asked questions
How many internal links should a page have?
There is no fixed number. Link naturally to related pages using descriptive anchor text, prioritizing your most important pages so authority flows to where it earns rankings.
Does anchor text matter for internal links?
Yes. Descriptive, relevant anchor text helps Google understand the target page. Avoid generic anchors like “click here” and keep it natural rather than keyword-stuffed.
Related SEO terms
A link from another site to yours — still a top ranking signal.
The clickable words of a link — they describe the target page to Google.
A third-party score predicting a site’s ranking strength — not a Google metric.
Tells Google which version of a page is the “real” one when duplicates exist.
Is this hurting your rankings?
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