Local Citations
Mentions of your name, address, and phone across the web.
What it means
A local citation is any online mention of your business’s name, address, and phone number (NAP) — on directories, review sites, and local blogs.
How it affects your SEO
Consistent NAP across trusted citations builds Google’s confidence in your business’s location and legitimacy, supporting local pack rankings and customer discovery.
Local Citations — frequently asked questions
Do local citations still matter for SEO?
Yes, for local businesses. Consistent NAP across trusted citations builds Google’s confidence in your location and legitimacy, supporting local pack rankings.
Which citations matter most?
Major data aggregators and high-authority directories in your country and industry matter most. Quality and consistency beat sheer quantity of low-trust listings.
Related SEO terms
Your free local listing — the heart of local SEO and the Map Pack.
Keeping your name, address, and phone identical everywhere online.
Tells Google which version of a page is the “real” one when duplicates exist.
Google’s three speed-and-stability metrics: LCP, INP, and CLS.
Is this hurting your rankings?
Run a free 60-second audit and find out where local citations — and dozens of other factors — stand on your site.
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